ROUGH, STRONG & LOYAL is clothing built for bodies, not resized after the fact. BRAIS ALBOR starts from big and gym-built bodies and designs from there: not an upscaled version of a standard cut, but its own construction from the ground up.

It’s made for the big boys, the gym buddies, the mafia of friends, the brotherhood you choose and the family you’re born into. There’s room here to protect, to be protected, or both. Caring for your people can look strong or soft, and this is clothing for either.

Cut to move, cut to hold, cut for a body that’s already right as it is.

ROUGH, STRONG & LOYAL is BRAIS ALBOR’s first commercial collection. It was born from A Bunch of Designers, a collective initiative by Richemont supporting six emerging designers from the first cohort of AZ Academy: Business for Designers. The collection is presented in Paris at Heureux les Curieux, from September 30 to October 17, 2026.